If you are a fan of Fitbit, you must have seen their band accessories. These help you keep the Fitbit on while you are carrying out your daily activities. At the same time, the Fitbit will be able to track your heart rate, your step counts, and the calories you consume. There are plenty of fitness trackers out there, and some of them are much less expensive. The same goes for the Fitbit bands. So the question is, why are they so expensive?
While there is a quality and finish that comes with a Fitbit band, their costly price tag is primarily a result of branding. The Fitbit itself is expensive because of the costly machinery, including sensitive sensors.
So if you have been wondering what makes these Fitbits so expensive, you need to read this article! We will explore the cause for cost when it comes to Fitbit bands, Fitbits themselves, and much more!
Why Do Fitbit Bands Cost So Much?
The simple reason Fitbit bands are often so costly is branding. The Fitbit name and market help to encourage people who need the bands to opt for one that the manufacturer created themselves. While there are cheaper options out there, the bands by Fitbit are also durable and long-lasting and can be seen as a form of expression by people.
The Fitbit bands are available in several designs, which consumers can choose depending on their style. The materials are also comfortable to wear (since you’ll be wearing them all of the time) and can be longer-lasting than cheaper rubber bands on the market.
For example, you can get brands in all kinds of materials, such as:
- Leather
- Stainless Steel
- Woven variants
You can also get exclusive collaborations that Fitbit does with luxury brands to add another layer of style to your order. As I mentioned above, Fitbit’s bands can be an excellent way to showcase your sense of style, and because there are so many variants, you are bound to find something that you like.
Why Are Fitbits So Expensive?
Without questioning the band, even the Fitbit itself has a considerable cost attached to it. So why is that? There are a number of things that contribute to the overall price of the device, so let’s have a look at that.
The Display
Fitbits have some of the biggest and most innovative displays available on the market. The company uses specialty diodes to give the richness you see on the screen. This gives you a clear, distinct, and in contrast with a different element of the screen. Plus, the display is also touch-screen sensitive, with highly precise sensors that can help you navigate the Fitbit with ease. And, it is impressive that with all of what goes on in the display, the battery can still manage to work for a decent amount of time.
The Processor
Next up, you should consider how powerful the processor of the Fitbit has to be to make everything work effectively. The processor helps to make sure the Fitbit can run different things at the same time. This is how you can run multiple programs at the same time. This is why your watch can count your steps, measure your heart rate, and even help you listen to a fun song while you’re on a walk.
The Sensors
Now it’s also time to consider that the Fitbit has a lot of really sensitive sensors. This is what Fitbit uses to collect all information about your health and fitness. While these extra sensitive sensors are not cheap, they are readily becoming cheaper in the market, which is why we are seeing so many smaller companies create fitness tracking watches. Some of the most well-known sensors in your Fitbit are:
- Heart rate sensors are designed to collect information about your heartbeat and more.
- Oximeters help collect data about the levels of oxygen in your blood.
- Accelerometers are there to help track and measure your movement, such as your steps on a walk.
Other Components
A Fitbit also has a smartphone capability, meaning it will need an LTE antenna, speakers, and a microphone. None of these come cheap, especially at the small scale needed for a Fitbit. Then there is the battery itself, which has to be able to sustain all of this activity over long periods, and even the casing of the watch itself, which is a high-quality metal finish.
Related: How to Change Time on Fitbit (With and Without the App)
Why Are Fitbits So Popular?
Fitbits are still increasingly popular and currently cover a large share of the market when it comes to fitness trackers. The average cost of a Fitbit is similar to other variants, at least the most popular ones. However, there are cheaper alternatives on the market – though they may not come with all of the features you expect on a Fitbit.
So, what exactly makes these fitness trackers and their bands so popular?
Building A Social Community
One of the best ways Fitbit has taken over the fitness tech market is by fostering a community within the space. Now, when one of your friends gets a Fitbit, and you both work out together, you will want one too. First of all, you might want it because of its features, but secondly and most importantly, this is because you may want to be able to compare notes and monitor progress with each other. This can be highly effective in encouraging people to take fitness seriously, and it makes it very hard to say no to a new Fitbit.
They Carry Out Sensitive Monitoring
We talked above about how Fitbits are able to track health information accurately. However, one of the reasons Fitbit remains unbeaten in the market is that it is able to analyze the data in a highly effective manner. For example, using the combination of these sensors, the watch can help you identify arrhythmias or sleep issues.
Conclusion
So there you have it – Fitbits and their bands are pretty expensive, but it’s because there’s a market demand and sophisticated technology at play. However, if you are looking for cheaper options, you can always look for third-party bands on sites like Amazon.