Selling LEGOS is becoming an increasingly interesting option. More and more people are finding this to be a profitable business, and also more strategies for making money with LEGOS are being found.

In this post, we are going to explain to you the 5 different ways with which you can make money selling LEGOS. We will then go into detail on each specific way and explain a bit more about it.

So, these are the 5 best ways to make money selling LEGOS:

  1. Buy sets that are about to be discounted and store them for a few years before selling them again
  2. Buy sets on sale in stores and sell them online straight away
  3. Buy retired sets and resell them
  4. Buy LEGO in bulk and then sort them by color or by piece type
  5. Buy LEGO in bulk and recreate the sets

Out of these 5 strategies, two of them consist of buying new sets and reselling them as new. The other three strategies consist of buying used LEGOS and either resell them straight away or process them and resell them.

Buy sets that are about to be discounted and store them for a few years before selling them again

This strategy is a bit of a hit and miss one and requires good knowledge of the LEGO world in order to work but, if it does, it can give you incredible returns.

LEGO discounts its sets after one or two years of production. Some sets will become popular over time and, after a few years, the price will get much higher than the retail price. There are cases of sets that are sold online now at 10x the price they cost when they were being sold before being discounted.

This strategy is a hit and miss because it can be difficult to know which sets will be popular in the future. These sets need to maintain their popularity over time so they are still valuable after a few years of being discounted.

If you want to pursue this avenue, the following are the steps you need to follow.

Step 1 – Familiarize yourself with the strategy

As I said, to be able to make money with this strategy, you need to become an expert. You need to know how the process works and what tips and tricks the pros use. The best resource for this is BrickPicker, a website that specializes in this strategy to make money.

Step 2 – Familiarize yourself with LEGO and LEGO enthusiasts

But understanding the strategy is not enough. In order to be successful, you also need to understand the market. So, you need to know what ticks with LEGO enthusiasts and what makes sets become popular even after being discounted.

The more you understand about LEGO itself, the better as well. For example, LEGO used to discount the sets in Europe before it discounted them in the US. If you are in the US and you know that a set is about to be discounted in Europe, it is a good moment to go about checking for the set to purchase it.

The following are some forums where you can interact with other LEGO enthusiasts and learn everything you can imagine about LEGO.

  • EuroBricks Forum – The oldest and most established LEGO fan forum. You can find here anything you can imagine about LEGO.
  • Brickset Forum – The second-largest LEGO forum, mostly focused on collecting LEGO sets.
  • Reddit Forum – Reddit format forum, great if you are starting.
  • BrickLink Forum – This forum is part of BrickLink, the best place to buy and sell your bricks online. Another great resource.

Step 3 – Buy the sets

Once you are an expert on both this strategy, LEGO, and LEGO enthusiasts, it is time to start buying. So, once you see a specific set that you think will be popular in the future, you can go ahead and buy it. Two tips about buying the set:

  • Buying a few sets instead of one might get you a better deal
  • Try always to buy sets that are on sale. The lower the price you pay, the easier it is to make a profit afterward

Step 4 – Store safely

The next step is to store your purchased sets safely so they do not get damaged over time. Some pros have temperature-controlled rooms where they store all the LEGOS to minimize the damage.

But, when you are getting started, that is not necessary. Just be sure that you store your LEGO away from light, big temperature swings, and potential flooding. You will know this and much more once you have followed steps 1 and 2 of this process.

Step 5 – Wait

This is the easiest and also the hardest part. It is the easiest because basically you don’t need to do anything or hardly anything. You can go check your boxes every once in a while to make sure they are fine, but apart from that, there is nothing you need to know for a few months or years.

After that, it might be a good moment to start checking online to see what is the demand for this specific set. And here it is when this becomes the hardest part. If you see that your sets have increased in value, the question will come. Should I sell?

Knowing when to sell is the most difficult part of this strategy. Because, if you sell too soon, you might see that, after one or two more years, the price of that set has doubled, tripled, or even more. However, if you sell too late, prices might go down after an initial spike.

Examples of sets that have increased its value at least 6x

Just to give an idea of the potential rewards of this strategy, here are a few examples of sets that have increased its value at least 6x

Be aware that these prices also change, the increase highlighted here is for reference only so you can have an idea of the potential this strategy has.

Buy sets that are on sale in stores and sell them online straight away

Another strategy that works well is buying sets that are on sale in stores and sell them online straight away. This option is a much safer strategy than the first one, but it offers a much lower profit margin.

We tend to think that everything we find online will be cheaper than in a store. However, that is not always the case. And, if you know how to check these things, you can make a nice profit without too much work. This is how it works.

Step 1 – Be in the lookout for LEGO sales in the stores near you

Wherever you go to shops where LEGO is usually sold, check out to see if there are any offers. After some big shopping periods (Black Friday, Christmas, etc), you can even actively enter shops to try to find out the deals. This is the best moment for these offers since stores want to get rid of stock that is not prime anymore.

Step 2 – Check online to see what price these are being sold at

If you find sets at a discount, quickly check online, either Bricklink or eBay, to see at what price these sets are being sold there. This will tell you whether there is a big enough gap between the price at the store and the price online to make this a worthy endeavor.

Step 3 – Buy the sets, take some pictures and list them

If you see that there is enough gap between the price in the store and the price online, you can decide to buy the sets. Then you need to take some pictures. The better the quality of your pictures, the easier it will be to sell. After that, just list them online. The best platforms for selling these are Bricklink and eBay.

If you are just starting, it might be a good idea to buy only one set first to make sure there is enough market to sell these. You don’t want to buy 10 boxes of the same set to then find out that actually nobody is buying them online either.

But, if you sell them fast, you have your proof of concept. So you can go back to the store and buy some more for a safe and easy profit.

Buy retired sets and resell them

With this strategy, we are getting into reselling used LEGOS. These can be much more time consuming, but it offers a bigger reward without too much additional risk.

In this case, usually, the best strategy is to buy locally and then sell online. The idea is to get a retired set at a very low price and then resell it at the market price. The best way to find this type of deal is by going to garage sales, flea markets, or checking Facebook Marketplace and Craiglist in your area.

You also want to be looking for people that do not have any experience in the LEGO market, which means they are less likely to know what a fair price is.

That is why going local is a better idea. If you go to specialized sites, it is very unlikely to find an underpriced item and, if it is there, it will go away extremely fast.

These are the steps you need to follow in this system.

Step 1 – Be as familiar with LEGO sets and prices as possible

The more you know about LEGO, the easier it will be for you to know whether a specific set is worth purchasing. This becomes more important in garage sales and flea markets, where it would be more difficult to check the price online while negotiating. But, even in these places, you can just have a quick look at your phone before deciding to purchase it.

Step 2 – Try to get a discount

Most of the time, the profit margin for this strategy will not be very high, so the cheaper you can get it for, the easier it will be for you to make a profit. People selling on these platforms tend to be willing to negotiate, especially if you have been trying to sell that specific toy for a bit of time and have not managed yet.

But, if the price is right, don’t get caught up on the discount. A smaller profit is always better than no profit.

Step 3 – Resell them on specialized sites

The last step is to resell these sets. In order to get the best price, you need to put these in specialized LEGO sites. Also, eBay is a good option. Those are the places where your target market is, the one that is willing to pay the market price.

Buy LEGO in bulk and then sort them by color or by piece type

We are changing the focus here and going from sets to bulk. Selling LEGO in bulk is also a very profitable business if done right. However, it has a few disadvantages compared to the previous three systems. They are the following:

  • You need some storage space in order to store the LEGO you are going to buy. For this system to work, this needs to be done in big quantities, so you need some space where you can store the LEGO parts you are purchasing.
  • There is much more work required. It is not only about storing. If you buy LEGO in bulk, you will probably need to clean it and, if you want to make a profit out of it, you will need to sort it. These are lengthy and boring tasks.
  • You need to make sure that what you are buying is really LEGO. Sometimes people will think they have LEGO when it is a different brand, and sometimes people will try to cheat. It is good to know how to differentiate LEGO from other brands so you can easily tell if what you are buying is really LEGO.

But if you don’t mind the no-brain work, it is an option that can give you a good income. These are the steps to follow.

Step 1 – Familiarize yourself with prices

The first step towards making a profit in reselling is knowing how much you can sell things for, so you know how much you can pay. In this case, Bricklink is the best resource. Get familiar with the prices of pieces by weight and also get familiar with the prices of special pieces. Below are some facts to get you started:

  • The price for unsorted LEGO online is between $6 and $12 per pound. If you sort them by color, the price will increase. Price also depends on the color.
  • LEGO Minifigures are much more valuable than normal bricks. The normal ones are sold for around $1 per minifig. Rare minifigs will be much more expensive.

It is important that you get an idea of how much LEGO weights and how much it occupies. This will make it easy for you to understand how much pounds there are in the boxes that you will be seeing in the next step.

Step 2 – Shop around, looking for easy wins

As with the previous system, the best way to find good deals here is to go local. If you are checking Craigslist or Facebook Marketplace, look for people that are trying to sell their things fast, not for professionals.

But don’t try to make a very accurate assessment of the price of the items being offered. Instead, look for easy wins. For example, if a big box is being sold to you at $30 box and you know there are roughly 15 pounds of LEGO pieces in a box that big (here the importance of the first step), then you know that you would be paying $2/pound, which is much less than the minimum $6/pound you can usually get.

Another easy win would be minifigs. If you see that a box is selling for $30 and there are more than 30 minifigs in there, you know that you can sell these for a minimum of $1 each. So, you would be making your money back only with the minifigs and all the other things would come at a profit.

Step 3 – Clean the LEGO parts

After buying the bulk LEGO, it is time to clean it all. This is the part that most people will hate, but it can actually be done quite easily once you have your system in place. If you want to know a bit more about this, be sure to check our post “This Is The Best Way To Clean LEGO”, where we explain the best way to clean LEGO plus some alternatives should you not like the system.

Step 4 – Sort the LEGO special parts

Once your LEGO purchase is clean and dry, it is time to separate the LEGO special parts. These are, for example, the minifigs, which are very valuable on their own so they should be sold separately. Also, bigger parts that are difficult to come by should be separated and sold individually. They will bring a much higher profit for just a little bit of work.

Step 5 – Sort the LEGO by color or by color and type

If you got your LEGO for a very low price or you are looking to make a quick buck without too much work, you can also ignore this step and go to the next one. However, you will get more money if you sell the LEGO by color or by color and type.

So, just start sorting the LEGO in different boxes or bags depending on the color they have. If you want, you can even separate them by type (brick, plate, etc.), and even by size (2×2 brick, 3×2 brick, 4×2 brick, etc.).

Depending on the quantity you have, it might be a good idea to already start putting them in the container you will use to sell it, so you will avoid having to go through an extra step of taking the pieces from the main container and putting them in the container you will use for sending.

Step 6 – Weight them, list them and sell them

If you are already separating them in the containers you will use for sending, just weight them to make sure they are in 1 or 2 pounds buckets. These are the most commonly sold weights.

After that, just list them either on eBay or Bricklink and you are good to go. In this step, also list the special pieces and the minifigs separately.

Buy LEGO in bulk and recreate sets

The last system when buying LEGO in bulk is to try to recreate sets. This is a good idea if you are buying from someone with half-built sets and that knows that all the pieces are there. It is a great idea for discounted sets that are very popular online.

In this case, you need to follow the same steps and in the previous system until step 3. After you have cleaned your LEGOS, the strategy changes.

Step 4 – Try to recreate the set

This can be a very time-consuming step, but it can be great if you are a LEGO enthusiast or if you have kids that love LEGO. In either case, this part will be more play than work, but it will help you make sure that all the pieces are there.

Step 5 – If any pieces are missing, buy them online

 Assuming you have done a good job at buying these sets, this step might be unnecessary. However, it can happen that sometimes there are a few pieces missing that have been lost and that the previous owner did not know about. In that case, check online and try to find those pieces. Again, Bricklink is your best option here. Once you have them and you have recreated the set, it is time to move to the next step.

Step 6 – Take pictures, dismount it and list it

The last step is to take pictures, dismount the set, and list it for sale. It is usually better to sell it dismounted because there is less risk of damage and the packaging is easier. However, people might want to see proof that the set is complete, so it is wise to take some pictures beforehand to be able to prove it.

When listing, for clarity, you can mention that the set will be delivered dismounted. With complete sets, you can ask for a much higher price than the same weight in bulk, so you can make a profit here while having fun trying to recreate a set.

Do you want more information about making money selling LEGOS?

If you are interested in this and would like to learn even more about making money selling LEGOS, there is a great and cheap book available that will go even in more detail than what I have done here. This book is “Brickvesting: How to Make Money Selling Lego® on Amazon and eBay: A Step-By-Step Guide to Make Your Child’s (or Your) Lego® Hobby Self-Supporting”, and you can find it on Amazon following this link.

Learn More

If you are interested in any big Lego ideas, then check out this Lego Ideas book on Amazon.


The Eyerly Family is a tight knit family from Texas. Married for 10 years Dane and Deena are the parents to six awesome kids! In 2021 the Eyerly's are leaving normal life behind to travel full-time throughout the United States in their Double Decker Bus which has been converted to a tiny home. They've been featured in Yahoo! News, Yahoo! Finance, Yahoo! Style, Medium, and Latestly. Learn more about The Eyerly's here.

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